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What are you looking for?

Soft Coral
Soft Coral
Natural Pink
Natural Pink
Classic Berry Rouge
Classic Berry Rouge
Eternasilk
Eternasilk
Dusty Rose
Dusty Rose
Radiant Pearl
Radiant Pearl
Golden Glow
Golden Glow

Look your best in your 50s, 60s, 70s…and beyond!

  • Simple, effortless beauty in seconds

  • Natural ingredients without harsh chemicals

  • Makeup and skincare expertly crafted for mature skin


Best Sellers

"2-in-1 Highlight & Contour Stick – Brighten, Sculpt & Define Your Features All Day Long"

"2-in-1 Highlight & Contour Stick – Brighten, Sculpt & Define Your Features All Day Long"

5.0
£19.00
On Sale
"Glow On the Go: Serum-Infused Foundation Stick for Smooth, Plump, High-Coverage Radiance"

"Glow On the Go: Serum-Infused Foundation Stick for Smooth, Plump, High-Coverage Radiance"

4.9
£15.00
6 Colors Cream Blush Stick Waterproof Long Lasting Cheek Lip Eye Makeup Blendable Natural Flush For Women Daily Use

6 Colors Cream Blush Stick Waterproof Long Lasting Cheek Lip Eye Makeup Blendable Natural Flush For Women Daily Use

£3.00
ABeautifulwoman Trio Blush Sticks

ABeautifulwoman Trio Blush Sticks

5.0
£59.00

The world's first pro-age cosmetic & skincare line. A make-up artist turned super model, created a line of products, especially for you.


“BOOM! is for women who want to reveal their genuine beauty with an honest and realistic approach.”

SHOP BOOM

    Meet our ambassadors.

    A Step-by-Step Boom Guide from Beth Maxwell

    This self-proclaimed “Southern Gal” uses Boom every morning and night. She’s showing you exactly what (and how) she uses Boom to bring out her skin’s natural glow every day.

    SEE HER GUIDE

    Boomstick Trio and Boom Bright: LaJuan Carter-Dent

    Boom ambassador, LaJuan shows us how she applies her everyday look with her Boomstick Trio and Boom Bright.

    SEE THIS POST

    Check out our most popular blog posts.

    Pro-age makeup tips for dazzling eyes

    5 Makeup Tips for Older Women

    Sustainability: Why it Impacts Everything We Do at BOOM!

    How to Make the Switch to All Natural Skincare

    See what people are saying!

    ★ ★ ★ ★ ★

    Wow! There are no words to describe how much I love the moisture stick and Boomstick Color! Thank you for simplifying my life! I love BOOM!


    — Katherine M.

    ★ ★ ★ ★ ★

    Nicest makeup I have ever used! I am 69 and people compliment me how fresh and bright my complexion looks. Thank you for this wonderful product!


    — Kaylie D.

    Please keep in mind that results may vary with Boom. While testimonials come from our customers, they do not guarantee specific results.

    VIEW OUR PRODUCTS

    Healthy, Safe Ingredients

    Pro-age Cosmetics and Skin Care to Reveal Your Natural Beauty

    Loved By Our Customers: 75,000+ Five-Star Reviews

    100% Satisfaction Guaranteed